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Beyond the Lab: 9 Real-World Applications of Neurable's MW75 Neuro

February 12, 2025
5
 min read
Dr. Ramses Alcaide
Ben Winters
This post originally appeared in:
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Everyday brain-computer interfaces (BCIs) and AI technology like the MW75 Neuro and the Neurable App are more than just tools for productivity, they’re windows into the mind. As someone who uses these technologies in everyday life, I’ve discovered insights about myself and the human brain that I never thought possible. 

Daily experiments, both fun and profound, reveal how neurotech doesn’t just optimize our behaviors, it transforms how we understand ourselves and the world. So don’t let the catchy instagram videos fool you. I plan to do larger articles on each experiment I’ve run and the results I’ve seen with the MW75 Neuro but, in the meantime, here is a taste to see how powerful this tech is in everyday life (and tips for getting started when you get your hands on a pair). (Plus, since I love puns and TLDRs, I added some for my personal enjoyment). 

Here are a few ways I’ve used the MW75 Neuro and the Neurable App to explore and shape my life outside of work. See what I’ve learned in each experiment and then try each \for yourself as a journey of self-discovery to see what you learn. I can’t wait to hear what you uncover.

  1. Meditation: Unlocking Depth and Variety

Meditation has always been a challenge for me, but using the MW75 Neuro has taught me that meditation isn’t one-size-fits-all. I realized that deep meditation for me requires guidance, I needed a coach to help me get the most out of the practice. I distinctly saw the difference in my focus patterns when meditating with and without a coach. These insights have not only improved my meditation sessions but also shown me how versatile and adaptable the brain is to different meditative approaches. Also I did some experiments meditating alone, in a group, or even with my eyes open, I saw distinct differences in how my brain responded. More on that in the deeper dive article. 

TLDR: Meditation can be hard, but with the MW75 Neuro, I’ve learned to get my brainwaves on the same wavelength.

  1. F1 Driving & Piloting: Mastering Focus Over Time

As I explored tasks like F1 driving simulations, watching fighter and prone pilots use our tech, I was struck by the cognitive gap between experts and novices. The MW75 Neuro revealed how significantly focus and cognitive load differed between novices and the experts. Even more fascinating was how my brain adapted as I became more skilled at these tasks. Seeing this evolution in real-time was a powerful reminder of how practice reshapes the brain, giving me a deeper appreciation for the learning process.

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TLDR: Racing against my own brainwaves, I realized focus is the real driver of success.

  1. Sound Baths & Breathing: Mood Regulation Simplified

Breathing exercises and sound baths have always been touted as great for mental wellness, but the Neurable App helped me pinpoint which techniques worked best for me. By checking in on how stressed I felt when I was given a break recommendation, I could identify when I needed a quick breathing break and how different sound frequencies affected my mood. These insights have made it easier to regulate my emotions and integrate mindfulness that works for me.

TLDR: When it comes to stress relief, breathing exercises are a sound investment.

  1. Fire Walking: Focus Under Pressure

Walking across burning coals was an unforgettable experience and not just because it was thrilling. The MW75 Neuro revealed how much focus and cognitive strength were required to ignore pain and maintain a steady rhythm. Seeing my brain’s activity during fire walking was, quite literally, “fire!” It highlighted the immense mental resilience we’re capable of under challenging conditions.

TLDR: Walking on fire isn’t just a hot trend, it’s a burning focus challenge.

  1. Hot Sauce & Pain: Insights from Spicy Science*

As part of a research experiment on pain, I used hot sauce as a safe and tasty way to explore the brain’s response to discomfort. The MW75 Neuro showed fascinating parallels between imagined and experienced pain, offering a glimpse into how the brain processes different types of discomfort. Plus, I got to enjoy some great hot sauce in the process!

TLDR: The MW75 Neuro helped me see how my brain handles the heat—literally!

  1. Playing Games: From Focus to Tilt

Playing games like Starcraft or card games with my team became a lens into my cognitive performance. The MW75 Neuro tracked how my actions per minute (APM) changed with focus, how my attention waned when I was bored, and how my performance dipped when I was fatigued. It even helped me identify moments of “tilt” and when to take a break, improving both my gameplay and my enjoyment.

TLDR: With the MW75 Neuro, I turned brainpower into game power.

  1. At the Gym: The Mind-Body Connection

The gym is where I discovered the powerful link between focus and physical performance. The Neurable App showed how distractions I wasn’t even aware of impacted my ability to lift weights or stay grounded in yoga poses. By focusing on my breathing, I enhanced my mind-body connection, leading to more effective workouts and deeper mindfulness during yoga.

See the results video here

TLDR: With the MW75 Neuro, I learned that when my focus lifts, so does my performance.

  1. Controlling a Rocket with My Mind: Controlling ADHD

As someone diagnosed with ADHD, I’ve struggled with focus my whole life. Traditional medication often impacted my personality in ways I didn’t like. Using the MW75 Neuro’s focus plotter or now our rocket demo. A game where you literally control a rocket with your focus, was life-changing to me. It taught me how it *feels* to focus, and now I can consciously switch my attention on without relying on medication. This has been a profound shift in how I manage my cognitive challenges.

TLDR: The MW75 Neuro helped me blast off from distractions and stay focused!

  1. Drugs: Seeing the Impact of Choices

During a trip to Vermont (basically we bought people ice cream at Ben and Jerry’s for their brain data), we ran a demo with the MW75 Neuro on passerby – some of them had smoked marijuana and those who hadn’t. The results were stark, users under the influence had noticeably reduced focus, something we expected scientifically but was eye-opening for the participants. Seeing how their choices directly impacted their brain activity was a powerful moment of self-awareness for many. I am curious how scientific labs can use our technology to understand cognition from psilocybin, marijuana, or even ketamine at scale.

TLDR: With the MW75 Neuro, the difference in focus was clear as day—even through the haze.  

Everyday BCIs: Tools for Self Discovery and Personal Growth

Everyday BCIs like the MW75 Neuro and Neurable App aren’t just tools—they’re gateways to self-discovery. By providing real-time insights into how our brains adapt, focus, and respond to different situations, they enable us to make informed decisions about our behaviors and habits. Whether it’s improving mental resilience, understanding how to regulate emotions, or simply learning how to focus better, these technologies offer unprecedented opportunities for growth.

As more people gain access to neurotech, I’m excited to see what discoveries they’ll make. Each of us has a unique brain, and with tools like these, we can unlock its full potential—not just for productivity, but for life itself. The future of neurotech isn’t just about individual insights; it’s about changing how we collectively understand and interact with the world. The possibilities are endless.


2 Distraction Stroop Tasks experiment: The Stroop Effect (also known as cognitive interference) is a psychological phenomenon describing the difficulty people have naming a color when it's used to spell the name of a different color. During each trial of this experiment, we flashed the words “Red” or “Yellow” on a screen. Participants were asked to respond to the color of the words and ignore their meaning by pressing four keys on the keyboard –– “D”, “F”, “J”, and “K,” -- which were mapped to “Red,” “Green,” “Blue,” and “Yellow” colors, respectively. Trials in the Stroop task were categorized into congruent, when the text content matched the text color (e.g. Red), and incongruent, when the text content did not match the text color (e.g., Red). The incongruent case was counter-intuitive and more difficult. We expected to see lower accuracy, higher response times, and a drop in Alpha band power in incongruent trials. To mimic the chaotic distraction environment of in-person office life, we added an additional layer of complexity by floating the words on different visual backgrounds (a calm river, a roller coaster, a calm beach, and a busy marketplace). Both the behavioral and neural data we collected showed consistently different results in incongruent tasks, such as longer reaction times and lower Alpha waves, particularly when the words appeared on top of the marketplace background, the most distracting scene.

Interruption by Notification: It’s widely known that push notifications decrease focus level. In our three Interruption by Notification experiments, participants performed the Stroop Tasks, above, with and without push notifications, which consisted of a sound played at random time followed by a prompt to complete an activity. Our behavioral analysis and focus metrics showed that, on average, participants presented slower reaction times and were less accurate during blocks of time with distractions compared to those without them.

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