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Neurable's New $700 Headphones Track Brain Activity to Improve Focus and Fight Burnout

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Would you wear a $700 pair of headphones if it meant you could track your brain activity and help you focus better?

A Boston-based startup called Neurable hopes you will—and it’s aiming to make wearable electroencephalography (EEG) devices more accurate, responsive, and fashionable with today’s launch of the MW75 Neuro headphones.

The brain-reading headphones collect real-time brain data through a series of EEG sensors—coupled, of course, with artificial intelligence—and transmit the info to an Android or iOS app. Wearers can then see the information on a live-time dashboard and modify their behavior to stay focused and stave off fatigue and burnout.

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