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What is Brain Data?

5
 min read
Neurable Team
This post originally appeared in:
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The mind can be a dark, mysterious place. By collecting and analyzing brain data, we illuminate how it works, making it more understandable.

Capturing Brain Data: Invasive vs. Non-Invasive Techniques

Brain data can be captured by invasive or non-invasive means. Invasive brain-computer interface (BCI) procedures such as deep brain stimulation (DBS) capture and manipulate electrical brain data by surgically implanting electrodes in the brain. Invasive techniques such as DBS are expensive, time-consuming, and require professionals like neurosurgeons to perform them in clinical settings.

In contrast, non-invasive BCI technologies like the electroencephalogram sensors (EEGs)embedded in the ear cushions of the MW75 Neuro headphones, measure electrical brain datavia the skin. Neurable’s proprietary, consumer-friendly EEGs are much more affordable,accessible, and provide real-time feedback about brain activity in the comfort of your livingroom—no advanced degree is required. Set up is easier, too. In less than five minutes, theMW75 Neuro headphones are able to read your focus data.

How Does Neurable Use Brain Data and What Personal Brain Data is Stored?

Neurable uses brainwave data captured by EEGs from the temporal region, a part of the brainlocated above the ears related to attention, to quantify and measure how focused a person is inreal time, much like an activity tracker would track physical movement. (Read more aboutbrainwaves and focus here.)

Neurable doesn’t store personal brain data unless you give us separate permission. We mayask for this data to help us improve how our technology works or to build awesome newfeatures, but we do not and will never sell your personal data, including brain data. The onlypersonal information we store is a user’s first name, birth year, and whether they’re left- orright-handed. This data helps us optimize and personalize the app experience and understandindividual variations in brainwaves.

So why wait? Unlock your brain data and start building stronger focus habits today!

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