- Remove the current class from the content27_link item as Webflows native current state will automatically be applied.
- To add interactions which automatically expand and collapse sections in the table of contents select the content27_h-trigger element, add an element trigger and select Mouse click (tap)
- For the 1st click select the custom animation Content 27 table of contents [Expand] and for the 2nd click select the custom animation Content 27 table of contents [Collapse].
- In the Trigger Settings, deselect all checkboxes other than Desktop and above. This disables the interaction on tablet and below to prevent bugs when scrolling.
The mind can be a dark, mysterious place. By collecting and analyzing brain data, we illuminate how it works, making it more understandable.
Capturing Brain Data: Invasive vs. Non-Invasive Techniques
Brain data can be captured by invasive or non-invasive means. Invasive brain-computer interface (BCI) procedures such as deep brain stimulation (DBS) capture and manipulate electrical brain data by surgically implanting electrodes in the brain. Invasive techniques such as DBS are expensive, time-consuming, and require professionals like neurosurgeons to perform them in clinical settings.
In contrast, non-invasive BCI technologies like the electroencephalogram sensors (EEGs) embedded in the ear cushions of the MW75 Neuro headphones, measure electrical brain data via the skin. Neurable’s proprietary, consumer-friendly EEGs are much more affordable, accessible, and provide real-time feedback about brain activity in the comfort of your living room—no advanced degree required. Set up is easier, too. In less than five minutes, the MW75 Neuro headphones are able to read your focus data.
How Does Neurable Use Brain Data and What Personal Brain Data is Stored?
Neurable uses brainwave data captured by EEGs from the temporal region, a part of the brain located above the ears related to attention, to quantify and measure how focused a person is in real-time, much like an activity tracker would track physical movement.
Neurable doesn’t store personal brain data unless you give us separate permission. We may ask for this data to help us improve how our technology works or to build awesome new features, but we do not and will never sell your personal data, including brain data. The only personal information we store is a user’s first name, birth year, and whether they’re left- or right-handed. This data helps us optimize and personalize the app experience and understand individual variations in brainwaves.
So why wait? Unlock your brain data and start building stronger focus habits today!
2 Distraction Stroop Tasks experiment: The Stroop Effect (also known as cognitive interference) is a psychological phenomenon describing the difficulty people have naming a color when it's used to spell the name of a different color. During each trial of this experiment, we flashed the words “Red” or “Yellow” on a screen. Participants were asked to respond to the color of the words and ignore their meaning by pressing four keys on the keyboard –– “D”, “F”, “J”, and “K,” -- which were mapped to “Red,” “Green,” “Blue,” and “Yellow” colors, respectively. Trials in the Stroop task were categorized into congruent, when the text content matched the text color (e.g. Red), and incongruent, when the text content did not match the text color (e.g., Red). The incongruent case was counter-intuitive and more difficult. We expected to see lower accuracy, higher response times, and a drop in Alpha band power in incongruent trials. To mimic the chaotic distraction environment of in-person office life, we added an additional layer of complexity by floating the words on different visual backgrounds (a calm river, a roller coaster, a calm beach, and a busy marketplace). Both the behavioral and neural data we collected showed consistently different results in incongruent tasks, such as longer reaction times and lower Alpha waves, particularly when the words appeared on top of the marketplace background, the most distracting scene.
Interruption by Notification: It’s widely known that push notifications decrease focus level. In our three Interruption by Notification experiments, participants performed the Stroop Tasks, above, with and without push notifications, which consisted of a sound played at random time followed by a prompt to complete an activity. Our behavioral analysis and focus metrics showed that, on average, participants presented slower reaction times and were less accurate during blocks of time with distractions compared to those without them.
.webp)
.png)